Przez The%20Backlash
\nSince%20it%20aired%20for%20a%20massive%20audience%20at%20the%20Super%20Bowl,%20Ring’s%20Search%20Party%20commercial%20has%20become%20a%20lightning%20rod%20for%20controversy%20—%20it’s%20easy%20to%20see%20how%20the%20same%20technology%20that%20can%20find%20lost%20dogs%20can%20be%20used%20to%20find%20people,%20and%20then%20used%20to%20invade%20our%20privacy%20in%20all%20kinds%20of%20uncomfortable%20ways,%20by%20cops%20and%20regular%20people%20alike.
\nRing%20in%20particular%20has%20always%20been%20proud%20of%20its%20cooperation%20with%20law%20enforcement.%20That%20raises%20big%20questions%20about%20our%20civil%20rights,%20especially%20since%20Ring%20announced%20a%20partnership%20last%20fall%20with%20a%20company%20called%20Flock%20Safety,%20whose%20systems%20have%20been%20accessed%20by%20ICE.%20There’s%20some%20complication%20to%20that%20—%20we’ll%20come%20back%20to%20it%20in%20a%20bit.
\n\nPublic%20Reaction
\nThe%20backlash%20to%20Ring’s%20Super%20Bowl%20ad%20was%20swift,%20intense,%20and%20effective:%20the%20data%20company%20PeakMetrics%20says%20conversation%20about%20the%20ad%20on%20social%20platforms%20like%20X%20actually%20peaked%20two%20days%20after%20the%20Super%20Bowl,%20and%20the%20vibes,%20as%20they%20measured%20them,%20were%20strikingly%20negative.%20I%20mean,%20you%20know%20it’s%20bad%20when%20Matt%20Nelson,%20who%20runs%20the%20weratedogs%20account,%20is%20posting%20videos%20like%20this:
\nPolitical%20Concerns
\nSen.%20Ed%20Markey%20called%20the%20ad%20“dystopian”%20and%20said%20it%20was%20proof%20Amazon,%20which%20owns%20Ring,%20needed%20to%20cease%20all%20facial%20recognition%20technology%20on%20Ring%20doorbells.%20He%20said,%20“This%20definitely%20isn’t%20about%20dogs%20—%20it’s%20about%20mass%20surveillance.”
\nAnd%20then,%20on%20Thursday,%20February%2012th,%20just%20four%20days%20after%20the%20Super%20Bowl,%20Ring%20announced%20it%20was%20canceling%20its%20partnership%20with%20Flock,%20in%20a%20statement%20first%20reported%20by%20The%20Verge’s%20Jen%20Tuohy.%20That%20statement%20itself%20is%20a%20lot:
\nFollowing%20a%20comprehensive%20review,%20we%20determined%20the%20planned%20Flock%20Safety%20integration%20would%20require%20significantly%20more%20time%20and%20resources%20than%20anticipated.%20As%20a%20result,%20we%20have%20made%20the%20joint%20decision%20to%20cancel%20the%20planned%20integration.%20The%20integration%20never%20launched,%20so%20no%20Ring%20customer%20videos%20were%20ever%20sent%20to%20Flock%20Safety.
\n\n\nRing’s%20Mission
\nThe%20company%20also%20goes%20on%20to%20say%20that%20Ring%20cameras%20were%20used%20by%20police%20in%20identifying%20a%20school%20shooter%20at%20Brown%20University%20in%20December%202025.%20It’s%20an%20odd%20non%20sequitur%20in%20a%20press%20release%20about%20canceling%20a%20controversial%20partnership%20that%20really%20explains%20a%20lot%20about%20Ring,%20and%20how%20the%20company%20sees%20itself.
\nAs%20it%20happens,%20Ring’s%20founder%20Jamie%20Siminoff%20was%20just%20on%20Dekoder%20a%20few%20months%20ago,%20talking%20about%20how%20and%20why%20he%20founded%20the%20company,%20and%20in%20detail%20about%20why%20he%20sees%20Ring’s%20mission%20as%20eliminating%20crime.%20Not%20selling%20cameras%20or%20doorbells,%20or%20floodlights,%20or%20anything%20else%20Ring%20makes,%20but%20getting%20rid%20of%20crime.
\n\nAI%20and%20Surveillance
\nWe%20actually%20talked%20about%20Search%20Party%20and%20how%20people%20might%20feel%20about%20that%20kind%20of%20surveillance,%20and%20how%20Ring%20works%20with%20the%20cops%20quite%20a%20bit.%20In%20fact,%20Jamie%20briefly%20left%20Ring%20in%202023,%20and%20the%20company%20slowed%20down%20on%20its%20work%20with%20law%20enforcement.%20But%20ever%20since%20he%20returned,%20the%20emphasis%20on%20crime%20and%20the%20work%20with%20police%20has%20only%20intensified.%20I%20asked%20him%20about%20it:
\nNILAY%20PATEL:%20You%20left,%20Amazon%20said%20we’re%20going%20to%20stop%20working%20with%20police,%20you%20came%20back,%20boy,%20Ring%20is%20going%20to%20work%20with%20police%20again.%20You%20have%20a%20partnership%20with%20Axon,%20which%20makes%20the%20taser,%20that%20allows%20law%20enforcement%20to%20get%20access%20to%20Ring%20footage.%20Did%20that%20feel%20like%20a%20two-way%20door?%20They%20made%20the%20wrong%20decision%20in%20your%20absence,%20and%20you%20came%20back%20and%20said,%20“We’re%20going%20to%20do%20this%20again”?
\n\nJAMIE%20SIMINOFF:%20I%20don’t%20know%20if%20it’s%20wrong%20or%20right,%20but%20I%20think%20different%20leadership%20does%20different%20things.%20I%20do%20believe%20that%20I%20spent%20a%20lot%20of%20time%20going%20on%20ride-alongs.%20I%20spent%20a%20lot%20of%20time%20in%20areas%20that%20I’d%20say%20are%20not%20safe%20for%20those%20people,%20and%20I’ve%20seen%20a%20lot%20of%20things%20where%20I%20think%20we%20can%20positively%20impact%20them.%20So,%20we%20don’t%20work%20with%20police%20in%20the%20way%20of%20…%20I%20just%20want%20to%20be%20careful,%20as%20we’re%20not%20…%20What%20we%20do%20allow%20is%20for%20agencies%20to%20ask%20for%20footage%20when%20something%20happens.%20We%20allow%20our%20neighbors,%20which%20I’ll%20say%20in%20this%20point%20are%20our%20customers,%20just%20to%20be%20clear,%20we%20allow%20our%20customers%20to%20anonymously%20decide%20whether%20or%20not%20they%20want%20to%20partake%20in%20that.
\n\nSo,%20if%20they%20decide%20they%20don’t%20want%20to%20be%20part%20of%20this%20network%20and%20don’t%20want%20to%20help%20this%20public%20service%20agency%20that%20asks%20them,%20they%20just%20say%20no.%20If%20they%20decide%20that%20they%20do%20want%20to,%20which,%20by%20the%20way,%20a%20lot%20of%20people%20want%20to%20increase%20the%20security%20of%20their%20neighborhoods.%20A%20lot%20of%20people%20want%20their%20kids%20to%20grow%20up%20in%20safer%20neighborhoods,%20a%20lot%20of%20people%20want%20to%20have%20the%20tools%20to%20do%20that,%20and%20are%20in%20places%20that%20are%20dangerous.%20We%20give%20them%20the%20ability%20to%20say%20yes%20and%20make%20it%20more%20efficient%20for%20them%20to%20communicate%20with%20those%20public%20service%20agencies,%20and%20also%20do%20it%20in%20a%20very%20auditable%20digital%20format.
\n\nThat’s%20the%20other%20side.%20Today,%20without%20these%20tools,%20if%20a%20police%20officer%20wanted%20to%20go%20and%20get%20footage%20from%20something,%20they’d%20have%20to%20go%20and%20knock%20on%20the%20door%20and%20ask%20you,%20and%20that’s%20not%20comfortable%20for%20anyone.%20There’s%20no%20digital%20audit%20trail%20of%20it,%20and,%20with%20this,%20they%20can%20do%20it%20efficiently%20with%20an%20audit%20trail.%20It%20is%20very%20clear,%20and%20it’s%20anonymous.
\n\n\nThe%20Role%20of%20AI
\nJamie%20actually%20talked%20a%20lot%20about%20searching%20for%20dogs%20in%20this%20context,%20because%20one%20of%20the%20reasons%20he%20was%20so%20excited%20to%20come%20back%20to%20Ring%20was%20to%20use%20AI%20to%20search%20through%20the%20massive%20amounts%20of%20video%20generated%20by%20Ring%20cameras.%20In%20fact,%20he%20told%20me%20that%20Ring%20could%20not%20have%20built%20Search%20Party%20five%20years%20ago,%20because%20AI%20systems%20to%20do%20it%20weren’t%20available.
\nJamie%20is%20nothing%20if%20not%20direct%20about%20this,%20which%20I%20appreciate.%20The%20man%20really%20thinks%20you%20can%20use%20AI%20and%20cameras%20to%20reduce%20or%20even%20eliminate%20crime.%20But%20I%20had%20a%20lot%20of%20questions%20about%20this:
\nJAIME%20SIMINOFF:%20But%20when%20you%20put%20AI%20into%20it,%20now,%20all%20of%20a%20sudden,%20you%20have%20this%20human%20element%20that%20AI%20gives%20you.%20I%20think,%20with%20our%20products%20in%20neighborhoods%20and,%20again,%20you%20have%20to%20be%20a%20little%20bit%20specific%20to%20it,%20I%20do%20see%20a%20path%20where%20we%20can%20actually%20start%20to%20take%20down%20crime%20in%20a%20neighborhood%20to%20call%20it%20close%20to%20zero.%20And%20I%20even%20said,%20there%20are%20some%20crimes%20that%20you%20can’t%20stop,%20of%20course.
\n\nNILAY%20PATEL:%20Mechanically,%20walk%20people%20through%20what%20you%20mean.%20You%20put%20enough%20Ring%20products%20in%20a%20neighborhood,%20and%20then%20AI%20does%20what%20to%20them%20that%20helps%20you%20get%20closer%20to%20the%20mission%20of%20zeroing%20out%20crime?
\n\nSo,%20the%20mental%20model,%20or%20how%20I%20look%20at%20it,%20is%20that%20AI%20allows%20us%20to%20have%20…%20If%20you%20had%20a%20neighborhood%20where%20you%20had%20unlimited%20resources,%20so%20every%20house%20had%20security%20guards%20and%20those%20security%20guards%20were%20people%20that%20worked%20the%20same%20house%20for%2010%20years%20or%2020%20years,%20and%20I%20mean%20that%20from%20a%20knowledge%20perspective.%20So,%20the%20knowledge%20they%20had%20of%20that%20house%20was%20extreme;%20they%20knew%20everything%20about%20you%20and%20that%20residence%20and%20your%20family,%20how%20you%20lived,%20the','Twitter share','width=600,height=300,left='+(screen.availWidth/2-300)+',top='+(screen.availHeight/2-150)+''); return false;" href="//twitter.com/share?url=https%3A%2F%2Faitrendscenter.eu%2Fpl%2Ftemat-pierscieni-kontrowersyjna-reklama-superpucharu-i-debata-na-temat-inwigilacji-body-introductionntoday-lets-talk-about-the-camera-company-ring-lost-dogs-and-the-surveillance-sta%2F&text= Today,%20let’s%20talk%20about%20the%20camera%20company%20Ring,%20lost%20dogs,%20and%20the%20surveillance%20state.%20You%20probably%20saw%20this%20ad%20during%20the%20Super%20Bowl%20a%20couple%20of%20weekends%20ago:Wprowadzenie
\n
The%20Backlash
\nSince%20it%20aired%20for%20a%20massive%20audience%20at%20the%20Super%20Bowl,%20Ring’s%20Search%20Party%20commercial%20has%20become%20a%20lightning%20rod%20for%20controversy%20—%20it’s%20easy%20to%20see%20how%20the%20same%20technology%20that%20can%20find%20lost%20dogs%20can%20be%20used%20to%20find%20people,%20and%20then%20used%20to%20invade%20our%20privacy%20in%20all%20kinds%20of%20uncomfortable%20ways,%20by%20cops%20and%20regular%20people%20alike.
\nRing%20in%20particular%20has%20always%20been%20proud%20of%20its%20cooperation%20with%20law%20enforcement.%20That%20raises%20big%20questions%20about%20our%20civil%20rights,%20especially%20since%20Ring%20announced%20a%20partnership%20last%20fall%20with%20a%20company%20called%20Flock%20Safety,%20whose%20systems%20have%20been%20accessed%20by%20ICE.%20There’s%20some%20complication%20to%20that%20—%20we’ll%20come%20back%20to%20it%20in%20a%20bit.
\n\nPublic%20Reaction
\nThe%20backlash%20to%20Ring’s%20Super%20Bowl%20ad%20was%20swift,%20intense,%20and%20effective:%20the%20data%20company%20PeakMetrics%20says%20conversation%20about%20the%20ad%20on%20social%20platforms%20like%20X%20actually%20peaked%20two%20days%20after%20the%20Super%20Bowl,%20and%20the%20vibes,%20as%20they%20measured%20them,%20were%20strikingly%20negative.%20I%20mean,%20you%20know%20it’s%20bad%20when%20Matt%20Nelson,%20who%20runs%20the%20weratedogs%20account,%20is%20posting%20videos%20like%20this:
\n
